Scratch & Win

Knowledge Base > Lead Activations
Last update: 10 Jan 2020 at 22:26

Participants scratch a box open and instantly get to see if they have won. You choose the winning participant(s) in advance, for example: the 10th, 100th and 500th participant. It encourages to have several winning participants. Even a non-winner can be rewarded by showing a discount code for example, which can be used in your shop.

Features

• Easily accessible and includes a game element.
• Winners are determined in advance, but this can be changed during the campaign.
• Ability to show a consolation prize or discount code for non-winners.
• On touchscreen devices, such as smartphones, the box can be scratched off with a finger.

Necessities

• A prize to raffle.
• 3 Scratch images: a scratch-pane, an image for non-winners and an image for winners (all 300 x 300 pixels).
• a Join button in the template (on the position of this button the scratch pane will show up, after participation).
• A picture about the action that can be shared on Facebook (600 x 315 pixels).