What is a Lead Activation?
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Lead Activations
Last update: 10 Jan 2020 at 17:03
A Lead Activation is a mini-website (or landing page) with an interaction. For example, this could be a newsletter subscription form, but also a photo contest, sweepstake, giveaway, price question, etc.
Why create a Lead Activation?
With a Lead Activation you collect (the word says it) leads. A lead is a person of which you (at least) have an email address and you can contact. You can also add an opt-in checkbox to our lead activations, so you can also send newsletters to your collected leads.